Propeller Media
Stories that connect brands to audiences

Tourism Tasmania — Itineraries (AFL) Content production

Tourism Tasmania has a strategic partnership with the AFL, hosting a number of games in Tasmania each year. Propeller was engaged to write a series of itineraries that would appeal to AFL fans, encouraging them to stay on after the final bounce and enjoy a 3, 7 or 14 day jaunt around the island. The tone of voice was specifically skewed to the audience.