Propeller Media
Stories that connect brands to audiences

Ray White - Portfolio Magazine

Ray White Projects, the property development arm of Ray White, approached Propeller Media to develop the editorial direction of their new property magazine targeting Asia, then manage the ongoing editorial production of the printed and digital versions. The magazine was written in English and translated into Mandarin, which presented an extra challenge when developing the tone of voice - the language needed to cater to a knowledgable audience, yet translate well.