Propeller Media
Stories that connect brands to audiences

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Posts tagged digital advertising
Should you TELL the story or SELL the story?

There’s a big difference between “telling” a story and “selling” a story. A brand can tell a story via content like a custom magazine or a web article, but sell a story to the media or direct to audience. They’re two very different activities, but oh so linked. Obviously the outcome is selling a product or service (we’re in business after all, aren’t we!), but the manner in which the message gets out is where it gets interesting.

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